We help ambitious organisations attract, engage and convert the right audiences through research-led engagement
Many agencies focus on channels.
We focus on people.
Our clients value having a partner who takes the time to understand their organisation, audience and objectives before recommending activity.
That means no generic campaigns, no one-size-fits-all solutions and no chasing vanity metrics.
Instead, you’ll benefit from tailored strategies, transparent communication and a team that is genuinely invested in helping your organisation succeed.
Whether online or face-to-face, our focus remains the same: creating meaningful engagement that delivers measurable outcomes.
XtraffIQ was created by the team behind RLM Group, an organisation with extensive experience in research, engagement and communications.
For years, we have helped organisations understand what people think, how they behave and what influences decision-making.
That experience now powers XtraffIQ, helping businesses move beyond broad marketing tactics and towards more informed, audience-focused engagement strategies.
Our recommendations are guided by evidence, shaped by experience and tailored to the unique needs of every client.
Through our connection with AudienceIQ, our specialist research business, we use audience intelligence, behavioural insight and engagement expertise to help organisations make smarter marketing decisions. Before we generate leads, we understand the people behind them.
The IQ in XtraffIQ isn’t just part of our name. It’s how we work.
We believe the best marketing starts with understanding people. Before launching campaigns, generating leads or creating content, we take the time to understand your audience, what motivates them, how they make decisions and what drives meaningful engagement.
Our approach is strengthened by our connection to AudienceIQ, our sister company specialising in market and social research. Together, we combine audience intelligence with real-world engagement expertise, helping businesses make smarter decisions and achieve stronger results.
We don’t rely on assumptions. We rely on insight.
We work with organisations that understand the value of meaningful engagement and informed decision-making.
Our clients include:
If understanding your audience matters as much as reaching them, we’re likely to be a good fit.
Two ways to reach the right people, both powered by the same audience insight. Explore our face-to-face and online services.
Bring your brand to life in busy retail and public spaces.
Stand out at exhibitions, trade shows and product launches.
Reach audiences directly in town and city centres.
Turn face-to-face conversations into usable customer data.
Insight-led paid media across search, social and display.
Video, graphics and copy built to earn attention.
Consent-based, qualified leads for your pipeline.
Reach the right people at the right time.
